The Modern Succubus: Selling Sex

Mythology contains many fantastical characters; however, the creature known as the succubus is often overlooked. Because of its nature, the succubus has failed to gain the popularity of vampires or werewolves. A succubus is a creature that is powered literally by physical attraction and the sexual desire from men. Many women today seek and attain power in a similar way to the succubus.

Whatever morality one has, it cannot be denied that women attain power through their appearance and their desirability from men. One example of this practice comes from former Disney Channel star Miley Cyrus. Her descent into scandalous behavior shows that she believed her image of a conservative country girl was not going to further her career. After a change in her branding, Miley Cyrus’s newer music videos, ones in which portray raunchier and more scandalous behavior, broke viewing records. Technically, if her goal was to become a more popular musical icon, then she was successful. Other music stars have achieved fame in similar ways; examples include both Rhianna and Nicki Minaj, who use strong sexual undertones in their endeavor.

The issue of accepting this method of marketing has become more prominent in recent years due to an increased number of female stars marketing their sexuality . Actresses, singers, and reality stars use a method pioneered by American icons such as Marilyn Monroe. Monroe’s sex appeal cannot be denied. Her most iconic images involve her in suggestive poses, such as the image of her dress being blowing up and exposing herself as she walks over a subway grate. Her undeniable appeal even sparked rumors that she had an affair with the most powerful man in the world, the President of the United States.

This type of solicitation can be detrimental to a female star, especially those that start out young in the entertainment industry. Lindsey Lohan and Amanda Bynes are examples of stars who melted down from the pressures of the American spotlight. When they reached an adulthood, Lohan and Bynes tried to change their image to gain more power and popularity; their plans backfired and ruined their lives.

It is undeniable that women may achieve power through this form of sexualization. But as a society, America must ask if selling ourselves as mere sex objects is an appropriate way to achieve power. Shouldn’t women be able to achieve success without sacrificing conservative clothing and unsuggestive words? If not then the young girls growing up in today’s society will have more difficult time not exploiting themselves in a sexual way as they age.